What is Ecopurple?

Growing up with environmental studies just as a secondary subject, I studied the three “R’s” of waste management – Reduce, Reuse and Recycle. I hardly ever encountered the term ‘upcycling.’ However, I did have the ‘Best out of Waste’ class once a week. Back then, my mind perceived this activity as just another craft session and nothing beyond. I was too naive to realize that this concept of art from scrap can make a significant difference in our society.

Fast forward to June 2019. I went for a trek in the Himalayas, where I was introduced to green trailing. I witnessed the negative impact man leaves behind after trekking and also how possible it is to tackle. This further got me introduced to upcycling in a whole new way. Since then, upcycling utterly intrigues me. And as my enthusiasm for trekking grew, my admiration of nature grew with it. Exponentially! I was becoming mindful than ever before.

On top of all these experiences, Covid-19 was another wake-up call. While we stayed at home, nature was healing itself. It got me thinking of our impact on a much deeper level. And as a result, my journey of environmentalism began; and Ecopurple is a product of this “eco-wakening.”